From June 8 to 11
The Spanish Association of Automotive Suppliers supports the international expansion of companies in the sector and highlights automotive components “Made in Spain”.
![[Img # 52901]](https://empresaexterior.com/upload/images/06_2023/2740_sernauto_cr.jpg)
From June 8 to 11, the Spanish Association of Automotive Suppliers (SERNAUTO), In collaboration with ICEX Spain Export and Investments, organizes the Spanish Pavilion at Automechanika Istanbul 2023, the reference fair for the after-sales sector for the markets of Turkey, Eastern Europe and their areas of influence (Azerbaijan, Georgia, Armenia, Iran, Iraq, Bulgaria, Romania...).
Türkiye has been the thirteenth vehicle manufacturer in the world in 2021, being the 5th at the level of Europe and allocating 74% of said production to export. lThe automotive industry is one of the main industries of the Turkish economy, which has 13 large vehicle manufacturers established and a production capacity of more than 2 million vehicle units. Regarding the vehicle fleet, it is more than 25,2 million units, of which approximately 54,3% correspond to passenger cars.
Given this relevance of Turkey in the automotive sector, the Spanish Pavilion at Automechanika Istanbul 2023 focuses on highlighting and making visible the offer of Spanish automotive suppliers and promoting the positioning of components. "Made in Spain" in the Turkish market. As well as the identification of clients, the promotion of commercial agreements and cooperation between companies.
In this context, Mª Begoña Llamazares, head of the association's Markets, explains that “SERNAUTO is committed once again to be present at this fair, since it represents a great opportunity for Spanish suppliers in two aspects: On the one hand, in terms of business development within the world of after-sales at a local level, since Turkey is an economy that shows significant growth potential in this industry. On the other hand, in terms of access and visibility in markets in regions such as the Trans-Caucasus and Central Asia, as well as markets in the Middle East.”
The Spanish companies present there such as AJUSA They also agree on the relevance of this fair. “Automechanika Istanbul is the reference fair for both Türkiye as for the surrounding countries (this Europe, Egypt, Iraq, Iran, etc.). Given the market situation, it constitutes an excellent opportunity to generate new business. Traditionally, it is a very positive fair for Ajusa and one for which we strongly support,” he says. Juan Carlos Arnáu Martínez, Export and OEM Commercial Director at AJUSA.
From Amadeo Marti Carbonell They affirm that they participate in this edition of Automechanika Istanbul 2023 with the intention of strengthening existing business relationships and with the aim of opening new ones. “This fair has become the most important event in the Middle Eastern aftermarket market and AMC could not miss this event,” he adds. Sergio Marti, Commercial & Marketing director of AMC.
Meanwhile, in COJALI They explain: “We greatly value face-to-face meetings with our manufacturers, distributors and users, since we consider that this brings us much closer to their reality and their needs in order to continue developing the technology they need to grow their businesses. This, together with the excellent location of Istanbul, in the heart between Europe, the Middle East, Africa and the CIS, and the guarantee of success that an event under the Automechanika brand represents, have been the main reasons why, since cojali, we have decided to attend this fair as exhibitors.”
The company will also exhibit at the Turkish meeting ICER Brakes. “This year we have decided to participate in Automechanika Istanbul because it is a fair with an international profile that allows us to meet in person with many of our clients in the area. In addition, it is a good platform to reinforce our brand image and can help us develop our presence in these markets,” explains its Commercial Director, Sébastien Pennequin.
At Industrias Dolz they affirm that “Automechanika Istanbul is a great opportunity to establish ourselves in the Turkish market, in addition to being a door to other large markets in which we want to increase our presence.”
Finally, from THALLOSE – Spare Parts Industries add that Automechanika Istanbul 2023 is a magnificent opportunity for this year as Automechanika Frankfurt will not be held. "We consider that it will be a meeting place for many European audiences, which is always very interesting, but we also find this fair attractive due to the expected presence of audiences from countries of Eastern Europe, North Africa or the Middle East, These are potential target markets for our business,” they conclude.
During SERNAUTO's presence at Automechanika Istanbul 2023, the digital platform 'Autoparts from Spain' will also be promoted internationally, an initiative made up of leading automotive suppliers in the sector that aims to highlight the offer of components manufactured in Spain. and the export capacity of Spanish automotive suppliers.
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