Seville projects its brand in New York through flamenco fashion in 2026 and 2027

El Ayuntamiento de Sevilla and Cátedra Internacional de Moda Flamenca Flamentex de ESSDM They have confirmed that flamenco fashion will be present at the Semana de la Moda de Nueva York in September 2026 and February 2027 to internationalize local talent and craftsmanship.

Seville thus consolidates its international presence in the world's trendsetting capital. After officially announcing its entry into the Cátedra Internacional de Moda Flamenca Flamentex de ESSDM In the official calendar of the New York event, the institution confirms a promotional plan that will bear the hallmark and craftsmanship of Sevilla to the most emblematic locations of Big AppleThis initiative represents the largest international promotion of flamenco fashion undertaken to date.

Strategic impact in iconic locations

The projection plan includes not only flamenco fashion shows, but also the realization of Fashion films in key locations of the city Nueva YorkThese audiovisual productions will allow the brand Sevilla be visible in globally relevant scenarios, strengthening the pairing between tradition and innovation.

Parades on the official calendar of the Semana de la Moda de Nueva York.
Recordings in Times Square and Quinta Avenida.
Promotional actions in the Hispanic Society and the Puente de Brooklyn.

Mayor Sevilla, José Luis SanzHe highlighted the value of bringing young designers to an international stage, describing it as a "historic opportunity to showcase Sevillian talent beyond our borders." According to the mayor, Sevilla It is not only the cradle of tradition, but also a benchmark of creativity and innovation in the fashion sector, where the city maintains an indisputably unique position.

Promotional Milestone	Location / Platform	Expected Date
NYFW Fall Edition	Nueva York	September 2026
NYFW Winter Edition	Nueva York	February 2027
Centenary of the Ibero-American Exposition	Sevilla / International	Year 2029

Academic consolidation and strategic alliances

For its part, Francisco ValderramaCEO ESSDMShe noted that the American city's embrace of flamenco fashion has acted as an "institutional catalyst" for promoting Seville's distinctive identity. This openness has facilitated a busy schedule of business activities and strategic brand agreements that extend beyond the purely artistic.

Likewise, the sector is looking to the future with the creation of the Academia de la Moda HispanoamericanaThis new academic project of ESSDM Its aim is to pay tribute to Centenary of the Ibero-American Exposition in 2029, strengthening the cultural and commercial ties of Sevilla with the American continent through the fashion industry.

"Our designers are ambassadors of a living and constantly evolving culture," he stated. José Luis Sanz, reiterating the commitment of Ayuntamiento de Sevilla to promote this project and consolidate the city as the world capital of flamenco fashion.

Key points and frequently asked questions about promoting Seville in New York

On what dates will Seville participate in New York Fashion Week?
Official presence is confirmed for the next two editions of the New York event: September 2026 and February 2027.

What venues will be used to promote the Sevilla brand?
Fashion shows and fashion films will be filmed in iconic locations such as Times Square, the Hispanic Society, Puente de Brooklyn and Quinta Avenida.

What institutional impact does this action have on ESSDM?
In addition to consolidating its International Chair, the institution will promote the Academia de la Moda Hispanoamericana as a central theme for commemorating the centenary of Exposición Iberoamericana in 2029.