Sial China, the most important event for the Spanish food and beverage industry in the Asian country

45.000 professional buyers will attend

FIAB organizes the Spanish group pavilion at this fair, which will be held from May 13 to 15 in Shanghai.

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64 Spanish companies meet at the largest international exhibition of the food and beverage industry in China, specialized in promoting large-scale distribution and the channel HORECA (Hospitality, Restaurants, Cafes).

This year, Sial China awaits the assistance of 45.000 professional buyers, as representatives of supermarkets and distributors in a market in which the middle class and private consumption continue to grow progressively, according to data provided by the fair itself.

Although in the first quarter of 2014 China's annual economic growth has slowed from 7,7% to 7,4% compared to the previous quarter, the country remains the second power in the world and the food consumption follows a positive trend. In the first eight months of 2013 it increased 14% compared to 2012.

Spanish food and beverage exports are growing at a good pace

Traditionally oriented towards the foreign market, the Spanish food and beverage sector has expanded at an annual rate of 19% in China and Hong Kong during the last five years. According to Jaime Palafox, director of Economic Affairs and Internationalization of FIAB, this makes China “one of the destinations with the greatest growth in exports for the industry since 2007".

 

China is one of the destinations with the greatest growth in Spanish food and beverage exports since 2007 

 

 

In fact, in 2013 the Asian country consumed 559 million euros in Spanish food and drinks. The main ones were pork (111 million euros), wine (85 million euros) and olive oil (76 million euros). Globally, pork products are the most exported product to China and Hong Kong, for a total value of 218 million euros.

The food and beverage industry also present in South Korea

Also from 13 al 16 de mayo is celebrated in South Korea Seoul Food & Hotel, the show with the greatest tradition, importance and international presence of all the fairs held in this country and in which the Spanish food and beverage industry will also be present.

The South Korean market represents an opportunity for Spanish food and beverages. With a population that exceeds 47 million inhabitants and increasing income levels, this Asian market It imports more than 60% of its food consumption and is one of those that has been least affected by the global economic crisis. This year, its organizers expect more than 40.800 visitors who can visit the stands Plans 19 Spanish companies who come

The change in the tastes and consumption habits of Koreans that have been taking place in recent years makes them increasingly receptive to foreign products thanks to the fact that their standard of living has risen and they have greater contact with the outside world.