SKINVITY celebrates five years leading the smart cosmetics industry and expanding its global empire.

 

Since its creation, SKINVITY has demonstrated a solid business strategy and an unwavering commitment to innovation. The company closed the previous fiscal year exceeding 3 billion euros in turnover, reflecting a sustained growth of 70% year-on-year comparison. This success is reinforced by a EBITDA above 11%, which underlines the excellent profitability of a project that has managed to sustain itself without resorting to external financing, demonstrating its ability to generate its own value.

 

One of the pillars of SKINVITY's success has been the constant increase in the average ticket, which allows you to offer products of higher value and quality. A particularly significant fact is that More than 25% of sales in 2024 will be from own-brand products., a percentage that has been multiplied by ten since 2021This increase underlines the success of the strategy of innovation and differentiation of the brand, which is committed to developing exclusive and highly effective solutions for its consumers.

 

Innovation, recognition and growth strategy

 

La innovation remains the central axis of SKINVITYIn 2024, the company consolidated its role as a manufacturer, with a quarter of its sales coming from its own product line. These include the pressotherapy-like action pants, PressTech, Which has been recently awarded by TELVA as the best technology, and the Silicone LED Mask, with proven efficacy in improving firmness, elasticity, and reducing spots and wrinkles. In addition, SKINVITY maintains the exclusivity of TriPollar technology throughout Europe.

 

With a consolidated presence in more than 16 countries, including significant sales in Germany and the United Kingdom, the brand continues to strengthen its position in Marketplaces like Amazon and TikTok ShopIn line with its ambitious expansion strategy, SKINVITY is in the process of expanding its physical presence in Near East, with the opening of a new channel on Faces. The company also maintains strategic alliances with large distribution chains in Europe, such as El Corte Inglés, and actively collaborates with renowned beauty centers like Carmen Navarro and Oxigen Bellesa.

 

Blanca Miñano: From a visionary idea to an unstoppable community

 

SKINVITY's journey was born from a personal experience for its founder, Blanca Miñano. On a trip to Shanghai, a facial self-care device sparked her vision. This discovery prompted her to leave her career in the financial sector to embark on a venture with a clear conviction: “Technology could be a great ally for women's well-being. It just needed to be approached with rigor, aesthetics, and honesty.”, says Miñano.

 

Since then, SKINVITY has grown autonomously, without external financing, based on a philosophy of constant reinvestment and a strong commitment to excellenceThe brand not only distributes some of the most advanced "femtech" devices globally, but has also managed to build a vibrant community where its members learn, share and evolve together.

 

Blanca Miñano, recognized for her vision, perseverance and deep commitment with women's well-being, now aspires to share her story and continue inspiring from a human, feminine and innovative leadership“SKINVITY was born from a desire to change the way we take care of ourselves. It's not about stopping time, but about supporting every woman with effective, honest, and elegant tools to feel good. And now, I also want to tell my part of this story,” she concludes.