Interview with Joaquín Fuentes Plañiol, CEO of Smöoy Spain
Last week, during Expofranquicia 2015, we had the opportunity to interview Joaquín Fuentes Plañiol, CEO of Smöoy Spain, a company from Murcia that has become a global leader in the frozen yogurt market. In just five years, it has experienced continuous growth in Spain, Latin America, Europe, and this year, it has entered markets such as Asia.
The executive emphasized that Smöoy as a business model is a very good option, "we have a unique product which is a functional ice cream: We have significant knowledge from 90 years of experience in the sector and we have a very attractive, young and fresh brand image."
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