smöoy consolidates itself as a global brand with establishments in Spain, Singapore, Brunei and Ivory Coast

Expands its flavors in foreign markets

In Singapore, smöoy has opened four new establishments in the first half of the year, bringing the total to more than fourteen establishments in this market since its foray in 2017.

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The chain smooy, a leader in the manufacture and sale of frozen yogurt, continues with its successful expansion plan, both nationally and abroad, and consolidating its position as a global brand.

En Singapore, smöoy has opened four new stores in the first half of the year, bringing the total to more than fourteen stores in this market since its foray in 2017. Recently, smöoy celebrated the opening of its second store in Brunei, located in HU HO MANGGIS MALL, this opening was possible thanks to a master franchise agreement signed at the beginning of the year with local businessmen, with whom smöoy has agreed to open five points of sale in the next two years. To these five openings, a new point of sale will soon be added in Ivory Coast, where the chain continues with its third point of sale, increasing its presence on the African continent. 

Addition international openings, smöoy has also recently opened a new store in the shopping center The Gavia of MadridAnd the imminent opening of two more stores is planned for the l'Aljub shopping center in Elche and the Pallol shopping center in Reus. These new locations further the objective of bringing the brand's new products, characterized by their quality and innovative approach to the market, closer to consumers. 

In addition, smöoy has renewed the image of some of its iconic stores, such as San Juan Beach in Alicante, Sa Coma in Mallorca and soon your store Zaragoza, demonstrating its commitment not only to offering high-quality products, but also to providing its customers with differentiated and fun points of sale where they can enjoy a unique experience.

 

At an international level, it has opened 4 stores in Singapore, one in Brunei and another in the process of opening in the Ivory Coast.

 

 

These new establishments aim to bring the brand's new products closer to consumers. These products are characterized by their quality – smöoy products are distinguished by being low in fat, high in fiber and gluten-free, always maintaining their functional and healthy nature – and by continuously introducing new products to the market, always keeping up with the latest trends and market demands.

With this philosophy, the company has recently presented on the market smöoy +PROTEIN, the first frozen yogurt on the market enriched with protein, a product that represents a significant advance in the offering of functional products on the market and that we can now find in all the chain's establishments.

Awards and acknowledgements

Smöoy was born in June 2010, creating the only functional frozen yogurt on the market: low in fat, rich in fiber and gluten-free. Smöoy has the experience of its creators, the fourth generation of a family dedicated to traditional ice cream for a century. It also has its own departments R+D+I, Food Quality and production, who continually invest their efforts in the creation of new products always supported by trends and projects proposed by their marketing department, based on improvement criteria and adapting their products to the needs of the market. 

The innovative nature of the company and its rapid development have been key in the evolution of Smöoy and in the numerous recognitions it has received throughout its history. 10 years of experience.

The company was awarded in 2015 with the Spanish Food Prize for Restoration, the Spanish Food Prize for Entrepreneurial Initiative, a prize awarded by the Ministry of Agriculture, Food and Environment and aimed at companies under 10 years old, for the application of innovative ideas. 

Smöoy can also boast of being the only franchise that has reached the last stages of the National Marketing Awards, along with Iberia and Acciona, in the Latin American category and also has the l Modern Restoration Award in the R&D category, obtained from the Association of Modern Restaurant Chains (FERHCAREM), the Mercurio Award for Service Company, the Honorable Mention of the Herentia Award 2015, granted by the Murcia Association of Family Businesses (Amefmur), the Most International Franchise Award, awarded by the newspaper El Economista together with the Spanish Association of Franchisors (2016) and awarded to the General Director and one of the founders of the company, Nuria Martínez Sirvent, for Businesswoman of the Year (OMEP).