Valencia Chamber of Commerce promotes the leap of SMEs
Valencian companies have a new opportunity to strengthen their digital sales and internationalization strategy in the US market through a specialized workshop that will analyze the virtual ecosystem, corporate strategies, and marketing of influencers at destination.
Next 12 June, 2026, the Valencia Chamber of Commerce Headquarters will host the strategic workshop Social Commerce: Destination United States. This face-to-face meeting, framed within the institutional program Global SMEIt will take place in the morning, specifically from 10:30 a.m. to 12:30 p.m.. The initiative is strictly aimed at companies in the Valencian Community that seek to enhance their international presence by relying on digital tools focused on the competitive US market.
The main objective of the day is to analyze in depth the market situation of United States in the global digital environment. This knowledge will serve to practically guide the digital strategies and actions of the participating corporations, paying special attention to the role of the influencers in the destination country. In addition, the session will allow for an assessment of the current competitive situation of each of the participating firms in this target market..
The official program will begin at 10:30 a.m. with an institutional welcome by Luz Martínez, Director of the International Area of the Valencia Chamber of Commerce, and Cristina Villó, Head of the Internationalization Area of IVACE+i International. Then, at 10:45 a.m., Angela Perez, representative of the Foreign Promotion Unit of the Valencia Chamber of Commerce, will lead a series of presentations on the digital and virtual ecosystem in the United States, illustrating his presentation with various success stories events.
The purely professional sector and B2B e-commerce will have their prominent space at 11:00 a.m. with the presentation on Industry MarketingWhere Marcos GarcíaThe CEO of the agency NostromoLabs will detail the key tools for attracting the North American B2B client.. Later, at 11:30 a.m., Analía Orts, expert in Social Media e Inbound In VIVA Conversión, he will address the Influencer Marketing, outlining the strategies needed to generate commitment real in the United States market. The day will culminate at 12:00 with the celebration of B2B meetings and the delivery of a Diagnostic Report to the attendees.
The in-person meeting will take place in Room 4 on the third floor of the chamber building, located at 15 Poeta Querol Street in Valencia.. This event to promote foreign trade is co-financed by European Union through European funds (#EuropeIsFeeling), as well as the Valencian generalitat through IVACE. Likewise, the financial institution CaixaBank Figure as Global Sponsor of the event, in collaboration with the Spanish Chamber of Commerce.
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