Interview with Enrique de Juan Soler, manager of Soler Romero
The commitment to organic oil, achieving multiple certifications in the European Union, the United States, Japan and China, has allowed this company to differentiate itself within such a competitive sector.
From its facilities, located in the municipality of Alcaudete, Soler Romero carries out exhaustive control of the entire production chain, from the cultivation of the olive grove until the AOVE It is sold at different points of sale.
The commitment to organic oil, achieving multiple certifications in the European Union, United States, Japan or China, has allowed this company to differentiate itself within such a competitive sector.
And is that Soler Romero It was founded with a clear export vocation. Precisely this success outside national borders is what subsequently motivated its distribution in the Spanish market. At the moment, Soler Romero It markets 80% of its production internationally. “United States, China, Japan, South Korea, Taiwan and Denmark They are the main foreign markets”, highlights Enrique de Juan Soler, company manager.
Enrique by Juan Soler recommends the support of Extenda-Andalusian Foreign Promotion Agency to those companies that are starting in the exporting . “They offer you enormous help both for assistance to international fairs, as well as reverse missions, direct missions, with meeting agendas in specific markets,” he continues.
The future plans of Soler Romero They involve continuing to maintain their outstanding presence in loyal markets and continuing the analysis and studies of other potentially interesting ones for their Organic EVOO.
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