Solutions in Credit insurance, Surety and services associated with commercial risk management
Solunion, the Credit and Surety insurance company and services associated with commercial risk management, has today launched its new commercial positioning, with which it takes another step in its vocation to provide the market with a comprehensive offering of products and services. solutions to accompany your clients throughout the entire life cycle of their business.
solunion offers Credit and Surety insurance solutions and services and services associated with the management of the
commercial risk for companies in Spain and Latin America. The company is a a joint venture established in 2013, owned 50/50 by two large insurance companies, MAPFRE and Allianz Trade. It offers its clients an international risk surveillance network from which they analyze the financial stability of more than 50 million companies.
Solunion has today launched its new commercial positioning, with flexible solutions for companies that are developed based on listening, support and trust, which allow them to constantly adapt to always find the most appropriate response.
The initiative is supported by a visibility campaign with a video and advertising pieces where the word "Forever" takes the leading role to express Solunion's commitment: “We are that impulse that always accompanies you”, a phrase that demonstrates the company's vocation to be at the side of companies at all stages, helping them choose the best suppliers and clients, and guaranteeing their obligations; with flexibility in the form of comprehensive solutions, and with the trust, transparency and closeness provided by its specialized team.
Furthermore, Solunion websites in different countries They will include a solutions configurator from which your current and potential clients can choose the solutions that can best accompany them throughout the entire life cycle of their business, and consult with the company's experts to choose the most complete offer. of coverage.
“Our new commercial positioning reflects our vocation of service towards our clients and is the result of a task of listening, monitoring and closeness both with them and with our mediation collaborators, fundamental allies in our growth strategy due to their deep knowledge of the needs of the market,” indicates Felipe Buhigas, Corporate Commercial and Marketing Director of Solunion.
“We are proud to be able to launch this campaign, designed for those who, like us, see well-managed risk as an opportunity for growth and protect their business before, during and after the sale,” he concludes.





