Spain Food Nation V: Market intelligence drives the international promotion of the Spanish food industry

To consolidate the leadership position of the Spanish food industry

The campaign will be developed in different countries in Asia, Europe, America and Africa, with special attention to strategic markets such as the United States, Mexico, the United Kingdom, Germany, Switzerland, Morocco, China and Japan.

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The Ministry of Agriculture, Fisheries and Food (MAP) And the ICEX Spain Export and Investments have presented the fifth edition of the international promotion campaign Spain Food Nation (SFN V), which will run until 2025 with a budget of 5,7 million euros. The main novelty of this edition is the incorporation of market intelligence as a key element for the promotional strategy, which will allow Spanish companies in the agri-food sector to make more accurate decisions in the international markets.

 

The objectives of SFN V are to consolidate the notoriety and reputation of the Spanish agri-food sector in the world, highlighting its sustainability, diversity, quality and excellence; strengthen alliances with sector professionals in strategic markets; and generate business opportunities for Spanish companies.

 

Throughout these four years, Spain Food Nation, with a total budget of 21.070.626 euros, has made more than 23.500 business meetings possible and has had the participation of more than 3.000 Spanish companies

 

The incorporation of market intelligence to SFN V will allow Spanish companies in the agri-food sector to access valuable information on market trends, competition and business opportunities in different international markets. This information will help them make better decisions about their internationalization strategy and increase their chances of success.

 

A complete action program

SFN V includes a complete program of actions, which includes:

• Events aimed at the final consumer.
• Exhibitions with tastings and/or seminars for professionals.
• Activities to promote Spanish gastronomy.
• Technical conferences and summits.
• Reverse missions of buyers and opinion prescribers.
• Update of the campaign image and websites.

 

More than 3.000 companies benefited

 

In its four previous editions, SFN has benefited more than 3.000 Spanish companies, has generated more than 23.500 business meetings and has had an impact on more than 280 million people.

 

SFN V: A key tool for the internationalization of the Spanish agri-food sector

 

SFN V is a key tool for the internationalization of the Spanish agri-food sector. The campaign will help Spanish companies increase their presence in international markets, generate new business opportunities and consolidate their leadership position in the world.