Taste Spain 2022, first stop in the promotion of food and drinks in Switzerland

A market niche with great potential

ICEX has designed a complete strategic plan for next year in the Swiss market.

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Switzerland, one of the most mature and competitive foreign markets in the world, has become the destination par excellence for the export of quality gourmet products. As it is a market niche with great growth potential for the Spanish food industry, ICEX Spain Export and Investments has designed a strategic promotion plan in the Swiss market for 2022, in which Spain button It is the reference and spearhead event.

 

The Taste Spain exhibition, which will be held at the Zurich Congress Palace on March 14 of next year, she is heir to the prestigious Small & fine. In the same space, distributed in two rooms, it will host two interconnected fairs: one to search for distribution for Spanish companies, and another for importers. The exhibition of products from both will be completed with a series of seminars and tastings that will allow us to delve deeper into the quality of Spanish food and wines, and will make importers, distributors, and channel professionals visible. HORECA and opinion leaders the potential of Spanish agri-food products for the Swiss market.

 

Different digital promotion activities will amplify the impact on the Swiss market of this event, which is part of the international campaign Spain Food Nation,

 

An investment for the future

 

Subsequently, ICEX - Spanish Institute for Foreign Trade will organize the Spanish participation in the fair Goûts et Terroir next year, in which Spain has the honor of being the guest country. Aimed at the consumer, this event has a huge impact on the market, as the Swiss press, both specialized and general, usually dedicates extensive coverage to it. It also has the peculiarity that special attention is paid to children, so there will not only be seminars for adults, but also educational ones for younger consumers. An investment in the future.

 

But, in addition, Spanish food and drinks will be present in Switzerland throughout the year thanks to the collaboration with the specialized magazine Marmite, also part of the campaign. Spain Food Nation. Thus, Spanish products will be the protagonists of a series of 6 reports with the title “Unknown Spain” will cover the entire Spanish geography, Canary Islands to Balearic Islands, to Gredos and Salamanca, Ribeira Sacra and Lugo, Montsant and Ebro Delta, and Campo de Borja. A must read for the best gourmets and foodies in Switzerland, Marmite boasts of being a true “opinion leader”.

 

International quality mark

 

All this in a market where the international distinction of gastronomic quality has just been awarded. Restaurant From Spain to three establishments, two in Zurich (Casa Aurelio and La Casa D'Oc) and one in Lucerne (Bolero – Cascada Boutique Hotel), los primeros que se han otorgado.

 

And this market, despite its relative small size, 8,7 million inhabitants, can boast in 2020 of being the fourth destination, in value, for quality Spanish wines and the first in average price paid per liter of quality wine among the top 20 customers of Spain. And not only that: in the first nine months of 2021, Spanish food and beverage exports to Switzerland increased by 2,5% compared to the same period in 2020, with fruits, vegetables and quality wine produced in a determined region the most demanded Spanish products.