The News Competition, the event for companies with an international vision

Objective: to attract the attention of international media

The Heroes Club has organised today an unprecedented event dedicated to the positioning of company news in international media.

The wide range of news—including pure news, content-driven news, sponsored news, narrative news—all generated by companies, competes to capture the attention of the media to transfer their contents into them.

The meeting discussed various topics such as: the internationalization of the Spanish Dircom, la Communication as an export tool y sales, the brand Spain, challenges of monitoring and assessing reach on a global scale and the international dissemination of content or to international media through tools such as email.

The News Competition was born with the idea of covering a gap and responding to a demand at a time when the Capabilities and external communication crafts part of the business fabric, and not only large companies but also SMEs.