Conference organized by Icex
China concentrates 40% of global electronic commerce.
China concentrates 40% of global e-commerce, ($618.000 billion in 2015), above the U.S. (349.000 million dollars) and United Kingdom (99.300 billion dollars), its figure of online shoppers Last year it exceeded 400 million and the average annual expenditure per person was above 1000 dollars; aware of the opportunities that this represents, the ICEX - Spanish Institute for Foreign Trade has celebrated the day: «The potential of e-commerce in China: the experience of Alibaba's platforms.
During the opening of the event, the Secretary of State for Commerce María Luisa Poncela, has emphasized the opportunity represented by the E-commerce, not in the future, but in the present. From the ICEX - Spanish Institute for Foreign Trade have highlighted the services they offer to Spanish businessman to work in this market. In this context, ICEX - Spanish Institute for Foreign Trade It has a support and advisory service in electronic commerce, eMarketServices, which is specifically affecting the chinese market through collaboration agreements with different platforms and promotional actions to support SMEs in this market.
For their part, representatives of the platform Alibaba have explained that their business model Its purpose is to facilitate contact between buyers and sellers. Alibaba has more than 10 million sellers and 423 million active buyers, they generate 42 million daily deliveries and have a supply of 1 billion products.
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