The Spanish Reental seduces the Mexican market

An important market niche

The company has participated in Blockchain Land Nuevo León, one of the largest blockchain events in Spanish in the world, with more than 10.000 attendees in person and another 500.000 online. 

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In line with its objective of “democratize investment", the Spanish company Retail, specialized in tokenized real estate investment, has set itself the task of “helping educate” in financial matters by discovering the benefits of blockchain at the investing world.  

 

This is what he has just done in Mexico, where he has participated in Blockchain Land Nuevo León, one of the largest blockchain events in Spanish in the world, with more than 10.000 attendees in person and another 500.000 online.

 

“We came to Mexico knowing that there was a lot of interest in Reental. We had already detected it from the numerous investors we have, but, once here, we have been surprised by the great interest of young people in our technology and the applications we offer, as well as the interest that greats in the real estate sector have shown in differentiating themselves and delving into tokenization to face the future,” he explains Eric Sánchez, CEO of Reental. 

 

Sánchez has been one of the “masterful speakers” from a team that has also included, among others, the co-founder of Apple and technology entrepreneur, Steve Wozniak and Samson Mow, current executive director of Pixelmatic, the studio that has developed the video game Infinite Fleet.

 

The two presentations by the CEO of Reental have revolved around tokenization: as a formula to democratize access to investment and as a revolution in the real estate market

 

“We are very happy with the reception and the impact of our participation in this event. At Reental we are clear that our role is to help educate and, in this sense, a large part of our work consists of letting people know that what seems like the future is already a reality, that tokenization is not a theory and allows flexible investment, without borders and with liquidity right now, and simply with a click, from anywhere in the world. And that is something that we must continue to extend, because we are facing the largest financial inclusion exercise in history,” says Sánchez. 

 

Why Mexico

 

For Reental, Mexico - and all of Latin America in general - represents an important market niche, mainly due to its cultural and linguistic proximity and the organic growth of its territory.  

 

“It is a huge country, possibly the largest Spanish-speaking niche in the world, with a lot of potential in terms of supply and demand, and with large real estate projects and highly touristic areas to be exploited,” comments the CEO of Rental. 

 

In fact, according to National Institute of Statistics and Geography of Mexico (Inegi), only half of the country's population is banked, however, 90% of the 126.000 million inhabitants have access to the Internet.