Tile of Spain stomps at the Surface Design Show in London: 17 Spanish brands exhibit design and innovation

With high added value pieces

The Surface Design Show, held at the Business Design Center in London from February 6 to 8, has become the perfect setting for 17 companies belonging to Tile of Spain to show the world the versatility, design and innovation of the Spanish ceramics.

---

 

In the framework of the Internationalization Plan for the Ceramic Flooring and Wall Coverings sector by 2024, organized by ASCER and ICEX, Spain Export and Investment, together with the collaboration of the Spanish Commercial Office in London, the information stand of Tile of Spain It stands as a showcase of the latest trends in the sector.

 

The brands Adex, Arcana, Cevica, Cristacer, Decocer, Dune, El Barco, Equipe, Grespania, Natucer, Porcelanosa, Realonda, Roca Tiles, Rosa Gres, Tau, Undefasa and Vives present a selection of pieces that stand out for their added value in design and technological innovation.

 

An interactive space for inspiration

 

New to this edition, the Tile of Spain stand incorporates an interactive space where visitors can play at being creative and create their own inspiration moodboards with the #TileofSpain seal. Among those who publish their collages on social networks under the hashtag #TileofSpainSDS24 a prize will be drawn.

 

United Kingdom, a strategic market

 

Tile of Spain's participation in the Surface Design Show is especially relevant considering that the United Kingdom is the third destination for Spanish ceramic exports, with sales that amounted to 196,8 million euros in the period January-November 2023.

 

A specific promotion plan

 

To consolidate the presence of Spanish ceramics in this strategic market, a specific promotion plan has been developed that includes, in addition to participation in fairs, the preparation and dissemination of press materials, the organization of seminars and press missions.