The participation of companies from the Region of Murcia in the Seoul Food & Hotel contest was a complete success.

They have come hand in hand with the Development Institute

In 2022, the number of Murcian exports to South Korea was 146,3 million euros.

---

 

Four food companies, Norofood (Bullas), potato chips marketer; Catalina Food Solution (Murcia), producer of ingredients for the food industry; Aliminter (Ceutí), manufacturers of sauces, jams and mayonnaises; and BrandsXpansion (Murcia), food products marketer, have expressed their satisfaction with the results obtained with their participation in the contest Seoul Food & Hotel, which has already concluded and to which they have gone hand in hand with the Development Institute (INFO). Five wineries from the denominations of origin have been added to them. Yecla and Jumilla, supported through the Ministry of Water, Agriculture, Livestock and Fisheries. 

 

For some, it is the case of Catalina Food Solution, this is the first time they have attended this event, in which they have perceived great interest in the natural ingredients that they have presented to potential Korean clients. Similar case to Aliminter, which already knew the market for having participated in a trade mission organized within the framework of the Foreign Promotion Plan that INFO executed jointly with the Chambers of Commerce of Murcia, Cartagena and Lorca. 

 

As for the BrandsXpansion and Norofood, these firms already have distributors in the market, so their participation was intended to support their importers while expanding the base of their most targeted clientele. 

 

As far as the wineries are concerned (Señorío de Barahonda, Bodegas Castaño, Bodegas Alceño, Bodegas San Isidro and La Purísima) their tastings and tastings have been extremely busy throughout the entire event. In parallel stands, without the direct support of the Community, other regional firms have also been present such as ElPozo, Kiss Fruit and Fruveco. 

 

A total of 157 Murcian companies carried out commercial operations with South Korea during 2022

 

Agreement with FIAB 

 

INFO's support for Murcian companies is part of the agreement recently signed with the Spanish Federation of Food and Beverage Industries (fairy tale) through which both entities, jointly, promote the presence of agri-food companies in foreign markets. In this case, FIAB has been in charge of coordinating the entire Spanish pavilion, in whose space the companies of the Murcia, while INFO has subsidized regional companies, which has included the hiring of space at the fair, decoration and assembly of stands, and other management expenses for the participation of participating firms under the Spanish pavilion. 

 

In 2022, the number of Murcian exports to South Korea was 146,3 million euros. The main products exported from the Region of Murcia are fish and shellfish, various food preparations, chemicals and meats, and frozen offal. Likewise, 8,8 million euros in juices, 5,3 million euros in confectionery products, three million euros in food ingredients and additives and 2,3 million euros in wines with the designation of origin. 

 

By Spanish autonomous communities, The Region of Murcia was the sixth exporter to this country, with a market share of 6,7 percent. A total of 157 Murcian companies carried out commercial operations with South Korea during 2022. 

 

INFO has an extensive calendar of activities underway, together with the Chambers, for the current year. Thus, 81 actions have been scheduled in 52 different markets, intensifying the presence in Asia, Africa and Oceania. In total, 39 direct and virtual trade missions are planned, 10 reverse trade missions and 32 international fairs with group participation or support for the participation of Murcian companies.