The initiative, coordinated by the area of Foreign Promotion of the islands together with the Association of Banana Producer Organizations of the Canary Islands (Asprocan), seeks to open the doors of italian market to this distinctive product.
The delegation, which is visiting the Canary Islands to learn about the production process firsthand, is made up of representatives from the Italian supermarket chain COOP Italy, the maturation company Fruttital SRL and the Spanish operator Fernández López Brothers, SAUMembers of Asprocan and Proexca.
This mission arises from the links established between the producer organization Cupalma, associated with Asprocan, and the company Fernández López Brothers, SAU The latter, in turn, maintains a commercial relationship with the Italian company Fruttital SRL. This chain of collaboration has allowed the possibility of opening a marketing line in Italy to be analyzed and finalized, an interest that has been formally expressed by COOP Italia.
During their stay, the Italian delegation will have the opportunity to visit production farms (both conventional and organic), packing plants, and ripening centers. The objective of the visit is to provide importers with firsthand knowledge of the Canary Islands banana production process, its technical specifications, the packaging system, and shipping and marketing channels.
The ultimate goal of this mission is for potential business partners to gain in-depth knowledge of the product, enabling them to define the ideal strategy for introducing it into their ranges and the best way to present it to their Italian customers.
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