UNOde50 chooses Orisha Commerce to unify its global network of stores and accelerate its international expansion

Internationalization Strategy

The jewelry brand UNOde50 will implement Orisha Commerce's Openbravo solution to centralize the management of its 82 international stores and 96 points of sale. The project, which will begin with a pilot program in Madrid, aims to optimize the customer experience and operational agility to sustain its growth in key markets such as the United States and Mexico.

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The Madrid-based jewelry firm UNOde50 have selected Orisha Commerce as a technology partner to implement your unified commerce platform OpenbravoThe strategic objective is to centralize the operations of its 82 international stores and 96 points of saleimproving operational agility and customer experience to fuel its ambitious global expansion.

A technological alliance for sustained growth

In an increasingly competitive global market, operational consistency and service quality are fundamental pillars for international expansion. UNOde50with a network that already includes 51 stores in España and a consolidated presence in markets such as Estados Unidos (14 establishments) and México (10) faces the challenge of scaling its business model without losing the essence of its brand. Adopting the solution SaaS de Orisha Commerce It directly addresses this need.

According to Onam PereyraGlobal Head of IT of UNOde50The decision is a key move. "This project represents a key step in our international growth strategy. Investing in a unified commerce platform like Orisha Commerce "This will allow us to offer a more consistent and personalized shopping experience across all our touchpoints without sacrificing efficiency and operational agility," the executive stated.

Unified platform for omnichannel operations

The implementation of Openbravo will equip the store network with UNOde50 It's a comprehensive solution that covers everything from point of sale (POS) and store management to complex omnichannel operations. Key features include mobile POS and clienteling, enabling more personalized service and comprehensive, real-time inventory control.

The project also includes the integration of loyalty programs, the management of promotions, and the implementation of workflows. omnichannel Advanced features such as the *infinite aisle*, cross-store stock availability, product reservations, *click & collect*, and in-store returns of online orders. Furthermore, Orisha Commerce will provide standard APIs for seamless integration with existing systems UNOde50, like your ERP SAP Business One and its platform of Ecommerce.

Mar Vieiro, Executive Director of Orisha Commerce en IberiaIt highlights the suitability of the solution for expanding brands.UNOde50 It is a clear example of a brand with identity and international ambition. With the solution Openbravo"We provide you with a solid and scalable technological foundation that will allow you to grow in new markets while maintaining a unified and customer-centric operation," he emphasizes.

UNOde50's global network of points of sale.

Concept	Figure
International physical stores	82
Total number of points of sale (incl. corners)	96
Stores in España	51
Stores in USA	14
Stores in México	10

Phased rollout: from Madrid to the international market

The implementation of these operational improvements will begin with a pilot phase at the flagship store on the street Fuencarral en Madrid, whose opening is planned for the second half of 2026. Orisha Commerce It will employ an agile methodology, based on 100% standard functionalities, to ensure a smooth transition and rapid adoption by the teams.

Once the pilot program is established, the project will expand to key international markets such as Estados Unidos, Canadá, Francia, Italia, Portugal y MéxicoIn each country, the platform will be adapted to comply with local legal and tax requirements, ensuring a consistent and compliant global deployment.

Key points and frequently asked questions about the UNOde50 and Orisha Commerce alliance

What direct impact will this technology have on the UNOde50 customer experience?

The new platform will allow UNOde50 To offer a seamless omnichannel shopping experience. Customers will be able to, for example, buy online and pick up in store (click & collect), check product availability at another store in real time, or return an e-commerce order at a physical store. Furthermore, clienteling will facilitate more personalized service based on the customer's purchase history.

How does this implementation affect the internationalization strategy of a Spanish company like UNOde50?

For a company undergoing rapid global expansion, having centralized operations is crucial. This technology provides a scalable foundation that allows for opening new stores in different countries while maintaining consistency in inventory management, pricing, and promotions. It simplifies the complexity of operating in multiple markets and ensures a consistent brand experience across all locations. Madrid, Nueva York o Ciudad de México.

What is a unified commerce platform and why is it key to global retail?

A unified commerce platform is a technology system that centralizes all sales channels and customer touchpoints (physical stores, e-commerce, mobile) into a single solution. For global retail, it is essential because it eliminates information silos, offers a 360-degree view of the customer and inventory, and enables the agile execution of complex omnichannel strategies, resulting in greater operational efficiency and increased sales.