Uriarte Safybox: a success story in internationalization with the Marketplaces Program -

Image: Uriarte Safybox

Digitization and Internationalization

Uriarte Safybox, a Biscayan company specializing in the manufacture of polyester cabinets and boxes, has optimized its global sales strategy thanks to the 'Marketplaces Program'. This initiative, key to its international consolidation, demonstrates the potential of digital channels for B2B business.

Digital strategy as a pillar of expansion in the industrial sector

The Biscayan company Uriarte Safybox, specializing in reinforced polyester solutions, has optimized its global sales strategy thanks to the 'Marketplaces Program' promoted by the Cámara de Comercio de BilbaoThis initiative has been key to consolidating its presence in more than 80 international markets, serving as a success story for other industrial SMEs seeking to scale their international business.

Founded in 1972, Uriarte Safybox It has established itself as a leader in the manufacture of fiberglass-reinforced polyester cabinets and boxes. Its products are essential for critical sectors such as electricity, water, rail, telecommunications, and gas, where durability and safety are paramount. While an international focus is part of the company's DNA, adapting to new digital channels has become a strategic priority.

In this context, adherence to the program of the Cámara de Bilbao This has marked a turning point in its approach to foreign markets. As it explains Diana Sergaliyeva, spokesperson for Uriarte SafyboxThe initiative has provided them with a key methodology for addressing the complexity of online sales ecosystems globally.

"The program Marketplaces "It has allowed us to capture international sales opportunities more strategically," he says. SergaliyevaThis structured approach has allowed the company not only to reach new customers, but also to analyze and select the most profitable digital channels for its products. High value added, optimizing the investment and return on your digital marketing efforts.

**Technical Data: Uriarte Safybox**
Concept	Description
Company	Uriarte Safybox
Fundación	1972
Specialty	Manufacturing of cabinets and boxes made of fiberglass reinforced polyester
Key Sectors	Electricity, water, railway, telecommunications, gas
International presence	More than 80 countries
Boost Program	Marketplaces Program (Cámara de Comercio de Bilbao)

The testimony of Uriarte Safybox It highlights the importance of having the support of institutions such as Chambers of Commerce so that Spanish companies can successfully navigate the digital transition in foreign trade, transforming a challenge into a sustainable competitive advantage.

Key points and frequently asked questions about internationalization via marketplaces

What specific benefits does a program like 'Marketplaces' offer to a Spanish industrial SME?
A structured program like the one in Cámara de Bilbao It provides a strategic roadmap, specialized training, and access to pre-analyzed sales channels. This allows industrial SMEs, such as Uriarte SafyboxOptimize resources, reduce the learning curve, and minimize the risks associated with entering new digital markets, avoiding costly trial and error processes.

How does this strategy affect the value chain of an exporting company?
Selling through marketplaces directly impacts the areas of marketing and salesBut it also demands adaptations in logistics, after-sales customer service, and online reputation management. It compels companies to professionalize their digital product presentation, manage inventory more efficiently, and develop the capacity to serve international clients with different regulations and cultural expectations.

Is selling on marketplaces suitable for any type of B2B industrial product?
Not necessarily for direct sales. It's highly effective for standardized products or components with clear specifications. For highly customized industrial equipment or solutions, marketplaces function more like a qualified lead generation tool and global brand visibility as a direct transaction channel. They allow the brand to be positioned before potential buyers who will then close the deal through traditional channels.