Uruguay XXI defines its leadership team to attract investment and boost foreign trade

Investment in LATAM

Uruguay XXI, the country's export, investment, and brand promotion agency, has consolidated its leadership team. The new structure, led by key figures from various ministries and a specialized executive team, aims to strengthen foreign investment and facilitate foreign trade operations.

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The export, investment and country image promotion agency of Uruguay, Uruguay XXI[Name of the person in charge] has presented the composition of its management and executive team. This structure seeks to consolidate the country as a hub strategic for business in América Latina, offering a clear institutional framework for international companies interested in investing or trading with the Uruguayan market.

A public-private governance model for the country strategy

The strategic direction of Uruguay XXI It is overseen by a Board of Directors that reflects the government's broad commitment to the internationalization of its economy. This board is chaired by the Minister of Foreign Affairs, Mario Lubetkinand includes the participation of key economic portfolio holders. The council's composition ensures a comprehensive and coordinated vision, aligning trade, investment, and production policies.

Accompany Lubetkin In the Council, the Minister of Economy and Finance, Gabriel Oddone; the Minister of Livestock, Agriculture and Fisheries, Alfredo Fratti; the Minister of Industry, Energy and Mining, Fernanda Cardona; and the Minister of Tourism, Pablo MenoniThe structure is completed by the Director of the Office of Planning and Budget of the Presidency of the Republic, Rodrigo Arimensuring that the agency's actions are in line with national planning.

Executive leadership at the forefront of international promotion

The operational management of the agency is headed by Mariana Ferreira As Executive Director, she will be responsible for implementing the strategy defined by the board. Her work will be supported by Martín Mercado, who assumes the position of Deputy Executive Director. Both profiles will lead a team of managers specializing in areas critical to attracting business and facilitating trade.

Specialized areas for exporters and investors

The management team of Uruguay XXI It is designed to offer comprehensive support to businesses. The Export Promotion area is under the direction of Pablo Pereira, while the management of Investment Promotion and Aftercare, a fundamental service for monitoring already established foreign investment, is the responsibility of Alejandro Ferrari. For its part, Larissa Perdomo will manage the strategic Country Brand area, crucial for the international positioning of Uruguay.

A vital component of the structure is the Single Window for Foreign Trade (VUCE)This unit is designed to simplify and digitize export and import procedures. It is headed by an executive coordinator. Daniela Vignolo, a technology management team led by Juan Juncaland an operations management team led by Rocío ViñasThe legal support and the relationship with organizations, a key element in the operation of the VUCE, is in the hands of the specialist Marinés CardozoThe structure is completed with Pablo Quagliotti in the Administration and Finance Management and Adela Rodríguez as Human Resources Coordinator.

Executive and Managerial Position	Responsible and adaptable
Executive Director	Mariana Ferreira
Deputy Executive Director	Martín Mercado
Export Promotion Manager	Pablo Pereira
Investment Promotion & Aftercare Manager	Alejandro Ferrari
Country Brand Manager	Larissa Perdomo
Executive Coordinator of VUCE	Daniela Vignolo

Key points and frequently asked questions about the structure of Uruguay XXI

What is the VUCE and why is it key for a Spanish exporter?

La Single Window for Foreign Trade (VUCE) It is a platform that centralizes and digitizes all the procedures necessary for exporting and importing. For a Spanish company, this means a drastic reduction in bureaucracy, shorter waiting times at customs, and greater transparency in processes, resulting in cost savings and greater logistical efficiency for operating with Uruguay.

Who should I contact if my company wants to invest in Uruguay?

The main point of contact for new investments is the area of Investment Promotion & Aftercare, leadered by Alejandro FerrariThis department offers advice on the business climate, promotional regimes and sectoral opportunities, as well as providing support to companies that have already established themselves in the country.

How does this structure reflect Uruguay's commitment to foreign investment?

The composition of the Board of Directors, which includes ministers from the most relevant economic areas of the government, demonstrates a high-level commitment and a coordinated national strategyThis public-private governance assures international investors that the promotion of trade and investment is a state policy, which brings stability and legal certainty to their projects.