VB Group and Binter join forces to position the Canary Islands as an international audiovisual and entertainment hub

Strategic Alliance

VB Group, through its divisions VB Play and Vibess, and the airline Binter have sealed a strategic alliance to make the Canary Islands a benchmark destination for audiovisual productions and musical tours, offering a comprehensive solution of connectivity, logistics and incentives.

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The business group specializing in corporate mobility and entertainment, VB Groupand the airline BinterThey have presented a strategic alliance with the aim of consolidating the Islas Canarias as a preferred destination for the audiovisual and music industry on a global scale. The initiative, presented in MadridIt seeks to attract major film productions, advertising projects and musical tours to the archipelago, facilitating a comprehensive operation for producers, agencies and promoters.

This collaboration is structured through VB Play, the division of VB Group focused on travel management for the entertainment industry, and Vibess, their brand specializing in artist representation and musical event production. The goal is to offer a coordinated service package that covers the complex logistical and operational needs of a demanding sector.

A synergy for the competitiveness of the sector

The value proposition of this alliance lies in the combination of the experience of multiple key players. To the comprehensive management of VB Group and air connectivity of Binter They add the support of Clúster Audiovisual de Canarias y Proexca, which provide institutional support, along with the logistical capacity of Atlantis Cargo, specializing in the transport of sensitive technical equipment. This comprehensive structure allows companies in the sector to access connectivity, equipment transport, advice and, fundamentally, attractive services in a centralized manner. tax incentives that the archipelago offers.

During the launch event, Jorge Espinós Gozálvez, CEO VB GroupHe emphasized the project's potential:Canarias It offers extraordinary conditions for hosting productions and major events, and since VB Group "We want to be the partner that connects all the services needed to make those projects a reality." For its part, Paloma Torres, responsible for Corporate and Vacation Sales of BinterHe detailed the airline's connectivity offering, highlighting the specific advantages designed for production teams and artists traveling between locations. Madrid y Canarias.

Profile of a key player in corporate mobility

VB Group It has established itself as a leading business group in 360º solutions for the tourism, entertainment, and corporate mobility industries. Founded in 2009 by the brothers Jorge y Guillermo EspinósThe group has experienced remarkable growth, supported by a diversification strategy through 16 specialized brands. Corporate travel represents more than 60% of its business volume. The company is part of UNIGLOBE, one of the leading international travel management networks with a presence in more than 70 countries. From its headquarters in España y México, VB Group pilots its international expansion through VB Global Network, with an ambitious strategic plan that projects reaching 500 million euros in global revenue by 2028.

VB Group Metric	Date
Foundation year	2009
Billing (2025)	170 millones de euros
Professional team	More than 300 people
Trading markets	30
Revenue target (Plan 2028)	500 millones de euros

Key points and frequently asked questions about the VB Group-Binter alliance

How does this alliance affect a Spanish production company that wants to film in the Canary Islands?

For a Spanish production company, this alliance drastically simplifies logistics. Instead of managing flights, transport of technical equipment, accommodation, and permits separately, it can centralize all operations through [unclear - possibly "the company"]. VB GroupThis translates into greater efficiency, reduced costs, and access to a well-established network of contacts and services in the archipelago, including advice on accessing tax incentives.

What specific competitive advantages do the Canary Islands offer compared to other European destinations?

Islas Canarias They offer a unique combination of advantages: a highly competitive tax regime (Canary Islands Special Zone – ZEC), deductions for investment in audiovisual productions, and a unique diversity of landscapes in Europa which allows simulating locations all over the world and more than 3.000 hours of sunshine per year. The new alliance with Binter y Atlantis Cargo It reinforces these attractions with specialized and reliable connectivity and logistics capabilities.

Is the initiative limited to film and advertising or does it encompass other events?

The alliance is designed for a broad spectrum of the entertainment industry. In addition to film and advertising productions, it is specifically geared towards facilitating the organization of music tours, concerts, and large corporate events. The experience of Vibess, the brand of VB Group Specializing in music, it is key to attracting international promoters and artists to the archipelago.