“Online sales to Germany”

Day held in Toledo

Fiscal aspects such as the payment of VAT or the purchasing and delivery habits of the German consumer have been analyzed, elements linked to the success of online sales in this market.


Make known the fundamental aspects that Castilian-La Mancha companies must be taken into account when approaching the German market through the E-commerce has been the objective of the day held in Toledo “Online sales to Germany”.

 

“The whole issue of online sales, digital marketing “It is the way to the future,” he said. Naiara Santos, head of the Programs and Communication department of the Institute for Foreign Promotion of Castilla-La Mancha (IPEX), has also pointed out that the institution has developed specific plans for companies in the region that “are oriented toward Capabilities through digitalization".

 

During the day, fiscal aspects such as the payment of VAT or the purchasing and delivery habits of the German consumer were analyzed, elements linked to the success of the Information online In this market “we must not forget that the German consumer is a demanding consumer” he pointed out. Nicolás Mouse, Marketing and Sales Director of DHL Express Spain and Portugal, That is why “when you are going to look for a transit time you have to comply with it and above all you have to offer them solutions as in Germany, ": automatic lockers, convenience points or using the postal network, which is very powerful in the country." Mouze has also focused on returns since “the German market has a very high return rate” and it is a market where “returns are free”, which is why he states that it is essential to take this into account within the process. logistics to “make it agile and effective in terms of cost.”

 

It has also been important to highlight the new German law for packaging management, which, as has been emphasized Inmaculada Zayas, head of Foreign Trade Service ICEX Territorial Trade Directorate in Castilla La Mancha, came into force on January 1 and contemplates the obligation to register in the new Central Packaging Registry. During the day organized by the Foreign Promotion Institute of Castilla-La Mancha, with the collaboration of ICEX and DHL Emphasis has also been placed on the value of the German market as a destination for Spanish goods and services.

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