Vicky Foods has formalized the acquisition of the iconic brand Panrico and its production center in Gulpilhares (Portugal), with the aim of consolidating its leadership in the bakery segment and strengthening its presence in European markets.
Consolidation of the industrial strategy in the Iberian Peninsula
The operation, carried out through an agreement with Adam FoodsThis represents a strategic milestone for the Valencian multinational. The plant in Gulpilhares It has a surface area of over 50.000 m² and features three production lines specializing in sliced bread, with an operating capacity of 21.000 tons per year. This infrastructure allows... Vicky Foods to strengthen its logistical and productive capacity in the Spanish-Portuguese axis.
Since 2022, the bread category has positioned itself as the company's main business line by sales volume, even surpassing its traditional pastry division. With the integration of Panrico, which recorded a turnover of 23,8 million euros last year, Vicky Foods accelerates its roadmap of Capabilities and product diversification.
Key figures of the operation and corporate profile
The following details the most relevant financial and technical information about this transaction and the current situation of the acquiring company:
| Concept | Detail / Figure |
|---|---|
| Panrico Billing (Spain/Portugal) | 23,8 millones de euros |
| Annual production capacity (Gulpilhares Plant) | 21.000 tonnes |
| Area of the acquired plant | +50.000 m² |
| Total sales Vicky Foods (2024) | 707 millones de euros |
| International presence | More than 50 countries |
Vicky Foods, previously known as Dulcesol, currently has production centers in Gandía y Villalonga (España), in addition to facilities in Francia y Argelia. The brand Panrico This adds to a diversified portfolio that includes brands such as Be Plus, Hermanos Juan, Il Forno di Giovanni Ricci y FIT’z.
El CEO de Vicky Foods, Rafael Juan, has highlighted the relevance of this movement: "the incorporation of Panrico This reinforces our identity as a company with bakery roots. We are committed to growing the bread category, strengthening our brands, and continuing our international expansion with a solid, long-term industrial vision.
For its part, José Manuel Faria, general manager of the biscuit division of Adam FoodsHe emphasized the commitment to the industrial fabric by "finding a partner that guarantees the continuity of industrial activity and long-term employment." Panrico«.
Key points and frequently asked questions about buying Panrico
What assets are included in the purchase by Vicky Foods?
The transaction includes ownership of the brand Panrico for the markets España y Portugal, together with the production plant located in Gulpilhares (Portugal), which has three lines of sliced bread.
What is the importance of bread to Vicky Foods' business?
Bread has become the company's main business line by sales volume since 2022, surpassing pastries. This acquisition reinforces that trend and its position in the mass consumer market.
What is the company's current global reach?
Vicky Foods It operates in more than 50 countries and closed the 2024 financial year with a turnover of 707 million euros, supported by production centers in España, Francia y Argelia.
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