Within the framework of the fair Ambiente Frankfurt 2026, the Spanish manufacturer Vicrila It seeks to strengthen its international business through strategic meetings with 45 companies from 15 countries. The firm's objective is Lamiako It is to increase its export share, which currently represents 40% of its global sales.
Industrial leadership and projection in foreign markets
The company Vicrila, a benchmark in the sector of tempered glass and based in Bizkaia[Company Name] reinforces its internationalization strategy at the leading consumer goods trade fair. With a history dating back to 1890, the company positions itself as the only manufacturer in [location missing]. España of glasses and stemware, achieving a turnover exceeding 50 millones de euros.
Currently, the entity has a staff of more than 230 professionals and directs the bulk of its exports to the European market. However, its presence in Messe Frankfurt Its clear goal is to diversify its reach towards América y Asia, addressing the growing demand in regions such as Corea del Sur, Canadá y Australia.
| Key Indicator | Figure / Detail |
|---|---|
| Annual turnover | More than 50 million euros |
| Export quota | Approximately 40% of total sales |
| Template | +230 employees |
| Business meetings at the trade fair | 45 companies from 15 countries |
| References in stock | More than 300 products |
Innovation for the professional hospitality industry
In a 110 square meter stand located in the 12.0 Pavilion, Vicrila presents its latest collections designed specifically for the professional hospitalityThese products stand out for their "High intensity of use, high quality and resistance"critical factors for the channel Food & Drinks (Hotels, Restaurants and Cafeterias).
The firm's competitive strategy is based on the following pillars:
- Custom design: Ability to adapt products to specific demands of international clients.
- Efficient logistics: Fast service thanks to a catalog of more than 300 references in permanent stock.
- Technical investment: It opts for high-durability tempered glass, a hallmark of the brand.
Participation in Ambiente Frankfurt It is vital, given that the event brings together 4.600 exhibitors and attracts approximately 148.000 professional visitors, 71% of whom have an international profile, facilitating access to new distributors specializing in overseas markets.
Key points and frequently asked questions about Vicrila in Ambiente Frankfurt
What is Vicrila's main objective at this fair?
The goal is to strengthen its international business and expand its commercial activity beyond Europawith a particular focus on the markets of Estados Unidos, México, Japón y Australia.
What production and logistical capacity supports its expansion?
Vicrila It has a catalog of more than 300 references with permanent stock, which allows it to offer a reliable and efficient service to distributors worldwide.
How important is exporting to the company?
Foreign sales represent approximately 40% of its total revenue, being a fundamental part of its growth after reaching 50 million euros in annual sales.
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