Extenda Global concludes its 2022 edition and demonstrates the magnificent state of the Andalusian foreign sector

1.202 professionals attended

616 Andalusian companies have held a total of 1.543 business meetings with representatives of the Extenda Foreign Network in 63 countries.

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Extenda Global concluded its 2022 edition, held on November 16 and 17 at the Palacio de Ferias y Congresos de Málaga (FYCMA), with the participation of 616 Andalusian companies that have held a total of 1.543 business meetings with representatives of the Extenda Foreign Network in 63 countries. In total, up to 1.202 professionals attended the largest business event in the foreign sector in Andalusia, which aims to promote foreign trade by Andalusian SMEs.

 

“This event demonstrates the magnificent state of shape of the Andalusian foreign sector, which at the end of 2022 will once again break its sales record, with more than 40.000 million euros.” This is the year-end forecast that the Andalusian Government announced in the words of the Minister of Economy, Finance and European Funds, Caroline Spain, who starred in the opening day of the event; just one day before the export data for September were known yesterday, with which Andalusia already signs a year-on-year growth in the accumulated 2022 of 29,8% and exports worth 32.542 million euros, only 2.000 million less than in all of 2021 –previous record year–, when the last quarter of the year has yet to be counted.

 

In this sense, the counselor encouraged companies to use the mechanisms that the Andalusian Government makes available to you boost internationalization, highlighting the role that the Andalusia TRADE agency, whose constitution is finalized by the Andalusian Government "by grouping the instruments of support for companies in Andalusia and abroad to make them more efficient", and highlighted the importance of actions such as Extenda Global to continue advancing, "in which it is demonstrated that "In terms of internationalization in Andalusia, all administrations and the private sector are united." "Reaching more markets outside of Europe," said the counselor, "is what will allow us to continue growing, and to do so, with this event we bring companies the opportunities that are generated around the world."

 

The United States, Mexico and Germany have been the markets that have aroused the most interest among Andalusian companies when it comes to holding business meetings.

 

Markets of greatest interest

In this sense, at the close of Extenda Global, it can be seen that the markets that have aroused the most interest for Andalusian companies when it comes to arranging meetings on the two days of the event have been United States (10%), Mexico (5%), Germany (5%), France (4%), Canada (4%) and Morocco (4%).

 

Altogether, up to 1.543 meetings were arranged by professionals with those responsible for Extenda's Foreign Network in 63 countries, in which they have provided them with the necessary and valuable information to address these markets with better capacity, and with which they have been able to schedule concrete actions for next year.

 

Extenda's Foreign Network encompasses is deployed by four continents. In Africa There are 16 countries: Angola, Algeria, Ivory Coast, United Arab Emirates, Saudi Arabia, Qatar, Oman, Kuwait, Ghana, Iran, Kenya, Morocco, Nigeria, Senegal, South Africa and Turkey.

 

En America covers 11 countries: Brazil, Canada, Chile, Colombia, Mexico, Panama, Costa Rica, Dominican Republic, Peru and Ecuador. In addition, it is present in three key areas of the United States: Los Angeles, Miami and New York.

 

En Asia It is where it has grown the most in recent years, now reaching 19 markets: China, South Korea, India, Japan, Kazakhstan, Uzbekistan, Azerbaijan, Kyrgyzstan, Tajikistan, Turkmenistan, Georgia, Russia, Belarus, Philippines, Indonesia, Singapore, Malaysia , Vietnam and Thailand.

 

And in Europe, maintains a consolidated presence in 17 countries: Germany, Belgium, Netherlands, Luxembourg, France, Italy, Poland, Portugal, Ireland, Austria, Czech Republic, United Kingdom, Slovenia, Slovakia, Switzerland, Hungary and Romania.

 

The Minister of Economy announced a record closing of 2022 that will exceed 40.000 million exported by Andalusia, when between January and September 32.542 million have already been recorded

 

Conference panel: World order and new markets 

Extenda Global's balance sheet also reflects the great interest of companies in knowing the current complex geopolitical context, something essential for the development of their activity. This was reflected in a calculation of the 1.710 attendances recorded at the 32 conferences and presentations held at the event by Extenda and the rest of the participating entities.

 

On the first day of the 16th, the keynote presentation by Jorge Dezcallar, which reflected without complexes on the geopolitical vectors that explain the world at the end of 2022. This day also discussed the financial and fiscal aspects of foreign trade, as well as free trade agreement between the EU and Canada; business opportunities through B2B marketplaces or cyber intelligence and cybersecurity in internationalization.

 

On the second day, yesterday the 17th, Pedro Banos gave a presentation entitled 'Geopolitical implications for companies of the new global disorder', in which he pointed out the new hegemonies of global trade.

 

On this day, two interventions have also taken place on business opportunities in geographical areas of maximum importance for international trade such as the Sub-Saharan Africa; taught by Alberto Virella, ambassador of Spain on Special Mission for the Africa Plan; and the Indo-Pacific, starring Álvaro Schweinfurth, deputy director of CEOE International, and Antonio Viñal, director of AVCO Legal and general secretary of Asempea.

 

European trade policies in the current situation were exposed by Juan Ignacio Zoido, MEP and member of the International Trade Committee in the European Parliament. Finally, a round table on the Pacific alliance took place with representatives from ProChile, ProColombia and PromPerú.

Furthermore, in the exhibition area, presentations took place on markets, such as Mexico and Morocco, and important aspects for the internationalization of companies such as sworn translation, digital marketing, b2c marketplaces or digitalization and the cloud were addressed.