El Instituto de Promoción Exterior de Castilla-La Mancha (IPEX) is leading an ambitious campaign to consolidate the presence of Castilian-Manchego wines in the Southeast Asia.
Eight wineries from Castilla-La Mancha are participating in this joint promotional initiative, which allows them to present their products directly to key distributors, importers, and retailers. The events are taking place in Ho Chi Minh City (Vietnam) June 2, Bangkok (Thailand) on June 4, and Taipei (Taiwan) The 6 of June.
In each city, an exclusive "wine lounge" has been organized, where guests have the opportunity to explore the diversity of the participating wines and establish direct contact with winery representatives. These networking sessions, lasting up to four hours, aim to facilitate negotiation and the closing of sales. trade agreements.
The IPEX initiative is designed to boost the positioning of wineries in the Southeast AsiaThis ranges from helping those without a prior presence find their first importer to enabling experienced wineries to improve their distribution networks and explore new business opportunities to optimize their visibility in the region.
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