Webloyalty, a leading company in generating additional income for the E-commerce the Retail Media, has officially entered into Mexico, adding this country to its already extensive global presence that includes United Kingdom, Spain, France, Brazil, Ireland and PortugalThis strategic step comes at a time of strong growth of eCommerce in Mexico, a dynamic market with a population of almost 139 million inhabitants and a privileged geographical position between North America and Latin America.
Webloyalty's expansion is part of a favorable context, driven by the rise of digital payments and an increasingly connected middle class. With this move, the company strengthens its international leadership in the provision of solutions for Retail Media, with the aim of helping online businesses generate additional income and, at the same time, improve customer experience.
Webloyalty already operates in more than 9 countries, including the United Kingdom, France, Spain, Portugal, Brazil and Ireland.
Eduardo Esparza, VP General Manager of Webloyalty Iberia & LATAM, highlighted the importance of this launch: “Mexico is today one of the most promising markets for e-commerce in Latin AmericaOur strong international character allows us to position our solutions both within and beyond our borders.” Esparza added that their business model adapts “perfectly” to the expectations of both local online businesses, which are looking for innovative solutions for improve your profitability and build customer loyalty, as well as consumers, who aspire to increase their purchasing power.
For the Mexican market, Webloyalty has developed the platform "Online Benefits", a monthly subscription rewards program. Through this service, consumers can access financial benefits such as cashback of at least 10% on their online purchases at partner retailers. The program already includes companies from sectors as diverse as travel, technology, fashion, health, beauty, and leisure.
In addition to refunds, new users of "Online Benefits" can request a Welcome Bonus, while recurring subscribers have the option to get a Loyalty Bonus each month, thus maximizing the profitability of their membership fee. "For us, it's key that both businesses and consumers obtain all the advantages and benefits for their online purchases," Esparza stated. The executive concluded with the company's vision: "We want Online Benefits to become the leading rewards program in the Mexican market. A large online shopping center that, in addition to convenience, offers economic advantages and the best shopping experience«.
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