In a few months it has triumphed in the French market
The key to the success of this Barcelona startup that is revolutionizing the decoration sector is its modern designs, free delivery and easy installation.
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The Barcelonan Wellpapers was created with a clear mission: to revolutionize the wallpaper sector for interior decoration. In a few months it has managed to change the sector and succeed first in the French market, and now in Spain.
The company bases its success on six main pillars: quality, unique and modern designs, ease of installation, free shipping, customization of formats and respect for the environment.
“We wanted people to stop associating wallpapers with something old like grandma's house with poor quality papers that lost color over time and then were very difficult to remove. To change this, we work on technology to ensure that our wallpapers do not require pargae and are easy to apply and remove. We also look for the best artists to create trendy collections and colors,” he says. Fiona Piazza, founder of Wellpapers.
Another of the highlights of its model is providing the possibility of working with custom formats through a web configurator where the client can change the size of their paper. Once the order is placed, the company promises to send it free of charge within a minimum period of 3 business days.
Quality and care for the environment, first
“At Wellpapers, we are committed to offering innovative and quality products, respecting the environment and limiting our impact as much as possible. All our papers are produced in our workshop in Barcelona. We do not have stock, we only produce what is necessary so we do not waste anything,” he points out. Marie Chauvaux, CEO of Wellpapers.
The startup places great importance on the choice of raw materials. All their papers are FSC certified and their inks are 90% water-based, without contaminants or dangerous substances.
“We are aware of the impact of any business on the environment. To enhance Wellpapers' commitment, we have committed to the 1% for the planet association and we donate 1% of our turnover to associations for the protection of the environment," he says. Marie Chauvaux.
The company also works with professionals in the interior design and decoration sector, to whom it offers personalized designs for the decoration of offices, commercial premises, hotels or restaurants.
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