Wines from the Valencian Community conquer the Asian giant: promotion on Vinehoo, Chinese leader in distribution

Golden opportunity

Ten Valencian wineries are making their way into the Chinese market with the help of Ivace+i Internacional and Vinehoo, a leading wine distribution group.

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The initiative, which will take place during the second half of April, seeks to boost sales of Valencian wines in this strategic market.

 

Following the lockdown period due to the pandemic, China is experiencing a period of reopening that Valencian wineries cannot afford to miss. Ester Olivas, Director General of Entrepreneurship and Internationalization , emphasizes the importance of leveraging this opportunity as a showcase for Valencian companies.

 

Vinehoo has a B2C online wine sales platform, www.wineyun.com, with a turnover of over 180 million RMB annually, as well as 20 physical stores under the name 'Banniére, Wine Bars' in various cities across the country

 

Comprehensive promotion: The campaign, primarily online, will include the wines' presence at the Shanghai Winebar , with tastings and a personalized space. It will also be reinforced with banners, posts on the Vinehoo website and social media channels, which boast over half a million registered users.

 

An expanding market: Vinehoo, with an online platform that generates more than 180 million RMB annually and 20 physical stores, also distributes to the Horeca channel, making it a strategic partner for Valencian wineries.

 

Valuable information: The initiative not only seeks to increase sales, but also to provide useful information to wineries about their potential and the acceptance of their wines in the complex Chinese market.

 

A step forward: This action is part of Ivace+i Internacional's commitment to supporting the internationalization of Valencian companies and opening doors to new markets for them.